About Pop-Up Ads

Pop-up ads are an annoying relic of the past. They’re also a big “no no” in the realm of web usability. You don’t see the traditional pop-up window as much anymore thanks to the built in ability in most web browsers to block them.Do you want to learn more? Visit for SEO reviews.

Image result for white label seoBut have you noticed what’s taken their place? I was trying to read an article on Engadget this morning. Halfway through my reading, a panel animated from the bottom of my browser window, covering almost half of the browser. I tried to close it mid-animation, but I couldn’t until the animation was complete, and only after the video had started playing. I bailed on the site.

So instead of pop up windows, we now have animated elements in the DOM. In many cases I’ve seen, the ad element completely shifts the page so the ad is fully visible. A 30px or so height ad banner will be placed usually directly above the main content, only to automatically open to a much larger size, shifting the content down. What’s worse is that many times these animations are slow in effect and sometimes a bit twitchy.

Related imageThe Lightbox effect is also popular for showing ads. I use this effect a lot for image galleries – a dark transparent layer covers the browser and the image displays prominently in the center. But of course, this action only takes place when the user clicks on a thumbnail or link. Like the above mentioned slider, the Lightbox effect for ads just happens, whether you like it or not.

And though it’s not entirely similar to the Lightbox or sliding effects, the background ad is equally annoying, that is when the entire body background is one giant link. You know how sometimes you click on the background of a web page to get out of some event that you may have triggered? But instead of defaulting to the page’s content, a new page opens up because you actually just clicked a link.

Serving up ads on popular websites is getting to be a lot like that other insanely annoying feature television networks use, where during the program they’ll display an animated or live action video of another show on top of the program itself. And just like these ads, they’re using a lot more of the screen’s “real estate” to advertise.